Instagram is the Place To Be

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When you think of social media, what is one of the first platforms you think of? My guess is that Instagram was in the top three that came to mind. With the platform having over 2 billion users, it’s easy to understand why Instagram is one of the first applications we think of. In turn, that makes it quite simple to answer the question of what platform your business should be on to gain engagement. Instagram is simply the place to be.  

What can Instagram do for you? 

Instagram is a photo and video platform that allows both personal and professional accounts alike to share content and connect with others. The app has implemented many new features since its start in 2010 that are sure to help your business flourish. Some of these features include: 

• Image and Video Editing 

• Reels 

• Hashtags 

• Stories 

• Geotags 

• Instagram Ads 

• Instagram Analytics 

• Shop Features 

• Ability to Interact with Audiences 

Instagram has everything your business needs in order to engage with your audience in one spot. Utilizing these tools that Instagram provides is essential for a brand’s communication plan. 

“I want to be where the people are…” 

Princess Ariel was not wrong. As a brand, you want to be where the people are. And with 2.4 billion users, Instagram provides you with just that. 97% of people use Instagram monthly, so by maintaining a consistent presence, you are increasing your brand visibility and reach. Not to mention that interacting with your audiences will make your content feel more authentic and reliable.  

Large brands like Nike and Adidas use Instagram to reach people who will drum up excitement and engagement surrounding their brand and so does your local coffee shop and small business. No matter the size of your brand, you are sure to find your audience on this platform.  

So, what are you waiting for? If your brand isn’t using Instagram, the time is now. By taking advantage of all the business benefits Instagram offers, your brand’s visibility, engagement, and reliability will level up, providing you with a solid foundation to grow upon.