The Importance of Behind-The-Scenes Content
It’s no secret that in the age of digital media, behind-the-scenes (BTS) content has proven to be a fan favorite. From the making of movies to the simple creation of a social media post, BTS content offers audiences a glimpse into the magic of what goes on behind the camera. But what specifically makes behind-the-scenes content so popular? There are more reasons than you may think.
Authenticity is at the heart of behind-the-scenes content. In a world filled with very specifically curated content and AI, getting a behind the scenes look at the work and people that goes into the content is just what viewers need. This glimpse of real life allows for a deeper connection between creators and audiences and reminds everyone that we are real people too, not just companies and brands who crank out Instagram posts all day, every day.
How many times have you looked at something online and gone, “how did they do that?!” Behind-the-scenes gives you that “how” and offers what feels like a backstage pass to how the content we are engaging with is made and provides an understanding of how all the moving pieces work together. As you are giving the people that backstage access, you are also helping them foster a sense of appreciation for what goes into making the content they enjoy whether they know it or not.
Behind the scenes is not only enjoyable for your audience but also benefits your brand. This type of content can be used as promotional material for upcoming projects which creates buzz and anticipation surrounding your account. Or can be used after the fact to keep people engaged in the content you have already put out and give them the answer to their questions of, “how did you do that?!”.
Now that we’ve covered the importance of showing off behind the scenes, what are some ways to incorporate this content?
Show off your workspace
People love to see where things come from. By showing your audience where you do things, and the culture that comes with your space, you are solidifying your brand identity by giving people a physical space to associate you and your content with.
Bring people along with you
Whether you are attending an event, working on a project, or showing off your everyday routine, people are sure to tune in. This type of content reinforces transparency and relatability – something that people are always looking for. This also gives people a glimpse into the work that goes into the projects you put out.
Before and After
Before and after content is a great way to give a snapshot into a new project and create excitement around it. Paired with an enticing caption, this type of post encourages viewers to seek more information based on what they’ve just seen.
So, what are you waiting for? Let people see a slice of your life! This will boost your engagement and foster a sense of transparency and authenticity, something we could always use more of.