Building Your Blog: The Keys to Success

Written By Madison Vale

There are thousands upon thousands of blogs available for readers to find with one simple Google search. What matters is when your audience clicks on your page do they stay there? Or do they say “thank u, next”? 

These simple tips will help you elevate your blog to the next level and keep your readers reading. 

Catchy Titles 

Whether you’re writing a blog title or a heading, using an engaging headline will draw readers in and encourage them to stay a while. Some things to think about when generating your title: 

  • Use descriptive language 

  • Connect or relate to your audience 

  • Ask a question to spark curiosity within readers 

Staying between 6 and 13 words is the sweet spot when it comes to title length and will generate a higher amount of traffic on your blog. (WIXBlog)

Scanning is the New Reading 

Reading isn’t what it used to be. And most of audiences aren’t looking to read a wall of text. Most of us know the feeling all too well, we open a page, scroll, see how long it is it, and then click out of it to find something shorter and easier to get information from. 79% of users scan the pages they’re on, while very few actually read every word. (16 Rules of Blog Writing and Layout) So what can you do to secure a reader's attention during their scan? 

  • Utilize headers and sub headers 

  • Include lists (like this one) 

  • Use bolded text to highlight importance 

  • Include images 

  • Use punctuation! 

  • Keep paragraphs short  

Keep it Pretty 

You want your blog to reflect how good you feel about the content you’ve written. It is important to carefully curate the layout and content of your blog to keep it reader friendly. 

  • Carefully choose a background color 

  • Watch your font choices, sans serif's are easiest to read 

  • Leave white space 

  • Refrain from using italics and/or all capital letters 

By having a clean and easy to read blog, you are better able to convey your message and keep your readers engaged in your content. 

By applying these techniques to your blog, you reduce the amount of fatigue readers get from having to sift through heaps of information alongside navigating through a busy webpage. By having a blog that is catchy, catered to reading habits, and easy on the eye, you are setting yourself up for success.  

Madison Vale
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