5 Ways Social Media Marketing Will Step Up Your Brand
In this day and age, social media is everywhere. There are 4.95 billion social media users across the world. That’s over half of the global population. Not only that, but most users have 8 accounts each spanning various platforms. It’s safe to say that social media is essential for brands to use to their advantage.
The possibilities are endless when it comes to utilizing social media to help companies grow and reach audiences. These are 5 key benefits that social media marketing brings to the table to elevate your brand.
Expand Your Reach
Social media not only opens a new channel of communication between you and your current audience, but opens the doors to reaching new audiences worldwide. With almost 5 billion people active on social media, the potential to reach new audiences is in the palms of your hands. Through establishing your brand on social media, you are only expanding the number of people you reach. Social media allows for anyone to discover you. You can also give your engagement a push in the right direction through using paid ads which target demographics that are likely to enjoy your content.
Increased Brand Awareness
Social media allows you to reach a vast audience, giving you the opportunity to show up and show out when it comes to your brand. Highlighting all you have to offer through consistent presence and engagement on your social channels will increase brand recognition among users, making them more likely to remember your name.
Reinforce Your Presence Offline by being Online
I know, sounds backwards, right?! Establishing your presence online not only brings more traffic to your pages but also helps solidify your presence offline. This is how companies who have been around since before the rise of social media have been able to keep their brands alive and well. Through careful content creation and engagement with consumers both new and old, your offline presence will only become better recognized.
Insightful Analytics
Implementing marketing campaigns through social media allows for the unique opportunity to get real time analytics and information on the success of your campaign. This can be tracked through engagement such as likes, comments, and shares, directly through the app you are using or can be collected through a third-party app to keep all your analytics in one place. By collecting and comparing analytics from each of your social media platforms you can establish what works and what doesn’t.
Keep an Eye on Your Competitors
Social media is the easiest way to track what your competitors are up to. By keeping an eye on your competitors, you can keep up with what is being said about their brand while also making sure that your brand is being recognized alongside theirs. By not having a strong presence, you are allowing your competitors an automatic head start when it comes to reach, influence, and recognition.
Embracing the benefits that social media marketing has to offer your brand is the key to elevating your presence both on and offline.