4 Reasons You Should be Using Motion Graphics on Social Media
With the average person's attention span being only 8.25 seconds, brands are in a constant battle for their consumers attention. Who will win the battle? And what are those brands doing right to grab and maintain their audience's attention? The answer is simple; motion graphics.
What are motion graphics exactly? Motion graphics can be a series of several types of moving media. From gifs, promo videos, reels, cinemographs, and beyond. This type of visual storytelling can halt the never-ending scroll and keeps people coming back for more. Through blending creativity with technology, motion graphics have become an incredible tool for brands who are looking to leave a lasting impression.
Capturing Attention
If there’s one thing that will stop people in their tracks, it’s motion graphics that are dynamic and visually pleasing. In a sea of static posts, motion across your social media platforms will make your audience stop and stare (in the best way, of course). The more you stand out, the more engagement and interaction your content and brand will receive.
Increased Engagement
According to Explain Ninja, “Using interactive components like embedded videos and GIFs may boost engagement by up to 73%.” Why wouldn’t you want to hop on that? Not only will incorporating motion into your social media posts boost your overall engagement but will boost your shareability. The more pope like, comment, and share the farter your message and brand awareness will spread.
People tend to skim for the information they are looking for. But implementing content in the video and motion graphic format, you make it easier for people to find exactly what they are looking for.
Enhanced Information Delivery
Not only are your graphics sure to catch people's attention, but you are more likely to get your information across. By utilizing motion graphics across your social media platforms, you are presenting information in a much more digestible manner. Humans are visual thinkers, so the brain has an easier time comprehending information that has a graphical representation to go along with it.
Not only is complex information able to be understood easier with the help of motion graphics and video, but the likelihood of your audience remembering the content is higher than with simple static images.
Mobile Friendly Media
At the end of the day, you want your content to hit the mark no matter what screen it's presented on. Motion Graphics are best suited for social media consumption in the way they adapt to many screens to fit just right. Most motion across media is visually impactful even on smaller screens, going the extra mile to making your content much more memorable.
So, what are you waiting for? Utilizing motion graphics across your social media platforms will give you a leg up when it comes to engaging your audience. By disrupting the doom-scroll and grabbing audience's attention, motion graphics are here to level up your engagement.